Marketing Genius Blog

Compass News
Our Judge Jennifer!

Want to see which university crushed the Tide marketing challenge? Compass’ Jennifer Goetz helped lead the NSAC competition—click to find out who won!

Online Marketing Tactics
Leveraging Digital For Effective Recruitment

In today’s fast-paced world, traditional recruitment is falling short—digital tactics are the game-changer that help businesses and universities attract top talent and students like never before.

Online Marketing Tactics
Are You Being Followed

Ever felt like you’re being followed online? It’s not paranoia…

Online Marketing Tactics
TV Advertising You Can Measure

Streaming has changed the game, but what if your TV ads were as measurable as your digital ones? Learn how Compass is bringing accountability to CTV and OTT advertising.

Design Tips
The Myth Of The Logo

Think your logo is the star of your brand? Think again—it’s only 5% of the picture. Discover why everything else matters more in shaping your brand’s true identity!

Design Tips
Super Bowl Ad Favorites

From funny to emotional, Super Bowl ads come in all flavors—but what truly makes them work?

Online Marketing Tactics
Digital Advertising: Getting Social

Billions of social media users are out there—but how do you make sure your message cuts through the noise?

Online Marketing Tactics
Digital Dream Tour- Building Your Audience

Ready for a Digital Dream Tour? Join Tim as he breaks down how we use targeted advertising to identify, find, and connect with your perfect audience!