Job Title: Marketing Strategist and Client Partner
Location: Topeka, KS / Hybrid
Salary: $50,000 - $70,000 (depending on experience)
About Us:
At Compass Marketing & Advertising Partners, we are passionate about helping our clients achieve success by crafting tailored marketing strategies that elevate their brand and reach their target audience. We are looking for a dynamic and driven individual to join our team as a Marketing Strategist and Client Partner.
Position Overview:
As a Marketing Strategist and Client Partner, you will be the primary point of contact for multiple clients, managing and leading the development and execution of marketing strategies. You will partner with clients and walk with them to understand their goals, challenges, and vision to create marketing strategies that drive success across both traditional and digital channels. This role requires a deep understanding of marketing principles, design, content creation, customer experience journey mapping, and funnel building. Strong skills in both design and content writing are essential to craft compelling visual and written messages that resonate with target audiences. Position will report to the Chief Marketing Officer.
Key Responsibilities:
- Serve as the primary liaison between clients and internal teams, ensuring clear communication and alignment on goals, strategies, and execution.
- Develop comprehensive marketing strategies that encompass both traditional and digital channels (social media, email, SEO, PPC, print, etc.).
- Lead the creative process, including design and content creation, to develop branding, visual assets, and written campaigns that resonate with the target audience.
- Build and support customer experience journey maps to ensure seamless interactions at every touchpoint through marketing tactics.
- Design and implement sales funnels that align with client goals and enhance customer engagement and conversion rates.
- Create high-quality content, including blog posts, email campaigns, landing pages, ad copy, and more.
- Develop visually appealing design elements that enhance marketing materials and campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Stay up-to-date on industry trends, tools, and best practices to ensure strategies remain innovative and effective.
- Provide regular reporting and updates to clients, highlighting successes and areas for improvement.
- Collaborate with designers, copywriters, and other marketing specialists to ensure smooth execution of campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, account management, or a similar role.
- Strong skills in graphic design and content writing, with a portfolio demonstrating success in both areas.
- Proven track record of building and executing successful marketing campaigns across multiple channels.
- Strong understanding of digital marketing tools and platforms (Google Analytics, SEO, PPC, social media platforms, email marketing tools, etc.).
- Knowledge in customer experience journey mapping and funnel building.
- Exceptional communication and interpersonal skills with the ability to build and maintain strong client relationships.
- Creative thinker with a strategic mindset and problem-solving ability.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Self-driven, proactive, and enjoys taking on challenges.
Why Join Us?
- Opportunity to work with a wide range of clients in various industries.
- Collaborate with a creative, passionate, and supportive team.
- Growth opportunities within a fast-paced and dynamic agency environment.
- Flexible working environment with remote opportunities.
How to Apply:
Submit your resume, portfolio, and a brief cover letter explaining why you’re a great fit for this role to tara@weareyourcompass.com.