Tiger Trails at the Topeka Zoo is a campaign built to support one of the zoo’s most ambitious and meaningful initiatives to date. Created to launch the Tiger Trails and Den Academy project, the campaign brings together fundraising, storytelling, and community engagement in a way that feels unified, purposeful, and inspiring. Every touchpoint works together to elevate the zoo’s conservation mission while encouraging donor support for a project designed to transform the visitor experience and expand educational impact.
DEFINE
The campaign began by identifying the need for a strong public facing narrative around a major capital project. This was not simply about promoting a new habitat. It was about helping donors and community members understand the broader significance of what Tiger Trails and Den Academy would represent for the zoo, for conservation, and for future generations. The campaign defined the opportunity as both philanthropic and emotional, giving people a reason to invest in something larger than a physical space.
DESIGN
The campaign was designed as a cohesive identity system supported by messaging that connected modern habitat design, immersive learning, and global tiger conservation. Professionally crafted booklets, donor materials, naming opportunity tiers, brick campaign assets, event communications, and social messaging were all developed to tell a consistent and compelling story. Each element was created to feel polished, mission driven, and deeply connected to the zoo’s long term vision.
DELIVER
The result was a layered campaign that gave the Topeka Zoo the tools to launch, promote, and sustain donor engagement around its most transformational project. By combining strategic messaging with thoughtfully developed materials, the campaign helped create momentum, inspire philanthropic action, and build lasting community support. It delivered not just visibility, but a meaningful framework for investment and advocacy.