ENVISTABLACK, Hype Campaign is a commercial piece designed to build excitement and deepen interest in a product positioned around confidence, possibility, and forward movement. Using a striking black and white aesthetic, the campaign creates an atmosphere that feels elevated and energizing while reinforcing the value of Envista Black through emotional storytelling and strong sensory impact.
DEFINE
This campaign was developed around the need to capture attention quickly and create a memorable emotional impression. It defined the challenge as one of momentum, helping viewers move from curiosity to confidence through a message that felt bold, supportive, and aspirational. Rather than over explaining the product, the piece focused on creating a feeling that audiences could connect with immediately.
DESIGN
The commercial was designed with a cinematic rhythm that used black and white visuals to sharpen focus and create a strong identity. Music played an essential role, adding energy and emotional lift to the viewing experience. Every element worked together to reinforce a sense of empowerment and possibility, helping the product feel less like a transaction and more like a tool for positive change.
DELIVER
The final piece delivered a polished internet commercial that stood out through both style and substance. It helped build awareness around ENVISTABLACK while strengthening the overall campaign language and mood. The result was a concise but impactful video experience that invited viewers to feel supported, inspired, and ready to take the next step.
AWARDS
Silver Award – Film, Video & Sound (2026 – Topeka Ad Fed