The Zoo Lights 2025 Microsite transforms the Topeka Zoo’s signature seasonal event into a digital experience that feels festive, intuitive, and highly effective. Built around the Holidays Around the World theme, the microsite organizes a large volume of event details into a seamless journey that helps guests explore, plan, and purchase with ease. It captures the excitement of the event while maintaining the clarity and usability needed to support conversion.
DEFINE
The project began by identifying the core challenge of seasonal event promotion in a digital space. The site needed to communicate a wide range of information clearly, including attractions, themed nights, igloos, photo opportunities, and ticketing details, while still preserving the sense of wonder that makes Zoo Lights special. The goal was to create an experience that felt magical without becoming overwhelming.
DESIGN
The microsite was designed with a strong visual hierarchy, a mobile friendly structure, and clear calls to action that guide users naturally from discovery to decision. Warm illustrated animals and holiday inspired colors helped establish a festive atmosphere while leaving room for the live event experience to remain exciting and surprising. Fast load times, accessibility considerations, and intuitive organization ensured that beauty and function worked together throughout the site.
DELIVER
The final microsite delivered a smooth, engaging digital experience that supported both storytelling and ticket sales. It made it easy for users to find what they needed, understand what made the event special, and take action quickly. By blending seasonal charm with practical usability, the site became a strong example of how event promotion can be both visually immersive and conversion focused.
AWARDS
Silver Award – Websites (2026 – Topeka Ad Fed)
Judge’s Citation – Websites (2026 – Topeka Ad Fed)