Strategic Planning

Clear direction. Confident decisions. Better outcomes.

You already know what you want to accomplish. We help you get there faster, with a plan that’s sharp, focused, and built around your goals.

What We Do

We bring clarity to your marketing: so every tactic has a purpose and every move supports growth.

Ready to talk Strategy?

Let's keep this easy.

Why Compass

Strategic Marketing Planning in Topeka and Across Kansas

Every Compass partnership starts with strategy. We help businesses and organizations in Topeka, across Kansas, and beyond get clear on their goals, audience, and message before a single ad runs, so every dollar and every tactic has a job to do.

CEO Tara Dimick leads our strategic planning, from vision, mission, and values sessions to focus groups, stakeholder engagement, and fractional CMO support. Because the same team that builds your plan also handles creative, advertising, and reporting, the strategy does not sit on a shelf. It turns into work you can see, like the Tiger Trails at the Topeka Zoo campaign, which went from strategy through creative and media buying with one team. Want a preview of how Tara thinks? Her Strategically Thinking podcast episodes walk through the same ideas.

Learn More

From The Explorer

The Reputation Mistakes That Could Be Costing You Business

Your online reputation is often a customer’s first impression of your business. From outdated profiles to unanswered reviews, small mistakes can cost you trust and potential customers. Learn three common reputation management mistakes and simple steps you can take to strengthen your online presence.

Political Marketing in 2026: Reaching the Right Voters at the Right Time

Political marketing isn’t about reaching everyone. Learn how the right audience, message and mix of marketing channels can help campaigns connect with voters and build momentum.

Blog Post Guidance

Not sure how to write a blog post that actually gets read? From structure and length to tone and visuals, this quick guide covers best practices to help your content perform better and connect with your audience.

Layered Thinking: Beyond the Brand: Amplifying Your Voice & Reach

What if I told you that a logo isn’t enough? A Facebook page isn’t enough. Even a beautifully designed website? Still not enough.In today’s dynamic marketing landscape, branding isn’t a one-time event

Understanding Generational Shopping Habits

Each generation has its own shopping style, from in-store loyalty to mobile-first ethics. Tailor your marketing to meet them where they are.

Social Media Management vs. Social Media Advertising

Are you investing in social media the right way? Discover the crucial differences between managing your presence and running ads, and why both matter more than you think.

Strategic Planning FAQs

Questions? We've Got Answers.

What is strategic marketing planning?

It’s the roadmap that makes sure every tactic has a purpose. We look at your goals, audience, and competition, then build a plan that tells you what to do, when, and why.

Can you help with our mission, vision, and values?

Yes. We facilitate vision, mission, and values work, along with stakeholder engagement and focus groups, so your team is aligned before the marketing starts.

What is fractional CMO support?

It gives you senior marketing leadership without a full-time hire. We guide your strategy, oversee execution, and keep the plan moving.

Is a plan a one-time project?

It can be, but most clients choose ongoing strategy management so the plan adjusts as the market and your goals change.