Marketing Genius Blog

Landing Pages That Actually Convert: What You Need

Landing pages should do one thing—and do it well. Here’s what every high-converting page needs (and what to leave out) if you want more clicks to turn into customers.

Homepage Hierarchy: What Should Go Where (and Why)

What should go on your homepage—and in what order? This guide walks you through the ideal layout to help turn first-time visitors into customers with confidence.

When It’s Time to Redesign Your Website – and What Comes First

Not sure if it’s time to update your website? Here are the key signs to watch for—and what steps to take before jumping into a redesign. Strategy always comes first.

3 Ways Your Website Might Be Confusing Your Customers (Without Realizing It)

Even a great-looking website can confuse visitors if the messaging, navigation, or calls to action aren't clear. Here are 3 common mistakes—and how to fix them fast.

How Algorithms Turn Data Into Dollars

Ever wonder how an ad for the exact tool you need magically appears after a binge of DIY videos? It’s not luck—it’s data. Discover how your digital behavior powers precision advertising—and how your brand can cash in.

Before You Build… 5 Things Your Website Strategy Needs to Get Right

Before you dive into design, make sure your website strategy has these five essentials locked in. From knowing your audience to planning for long-term growth, this guide will set your site up for success.

Isabelle, Cordell and Halie Join the Team

We are excited to welcome three new marketing assistants: Isabelle Pryor, Cordell Dimick and Halie Wheeler.

Results of the AI Survey

AI at Work: Who's Using What—and Why? Our latest survey uncovers the top tools, biggest benefits, and biggest worries shaping how people use AI every day.

Blog Post Guidance

Not sure how to write a blog post that actually gets read? From structure and length to tone and visuals, this quick guide covers best practices to help your content perform better and connect with your audience.

What’s Changing in Digital Advertising—and Why It Matters

With evolving tech, new regulations, and shifting consumer expectations, digital advertising is being reimagined. Here's how these changes might impact your strategy—and your results.

I Believe in Unicorns

Marketing with heart creates real magic—relationships, not just results.

Layered Thinking—Beyond the Brand: Amplifying Your Voice & Reach

What if I told you that a logo isn't enough? A Facebook page isn't enough. Even a beautifully designed website? Still not enough.In today's dynamic marketing landscape, branding isn't a one-time event