Marketing Genius Blog
The Reputation Mistakes That Could Be Costing You Business
Your online reputation is often a customer’s first impression of your business. From outdated profiles to unanswered reviews, small mistakes can cost you trust and potential customers. Learn three common reputation management mistakes and simple steps you can take to strengthen your online presence.
Are You Tracking What Really Matters in Digital Advertising?
Clicks and impressions only tell part of the story. Learn why better tracking can help you understand what happens after the click and make smarter digital advertising decisions.
Political Marketing in 2026: Reaching the Right Voters at the Right Time
Political marketing isn't about reaching everyone. Learn how the right audience, message and mix of marketing channels can help campaigns connect with voters and build momentum.
Landing Pages That Actually Convert: What You Need
Landing pages should do one thing, and do it well. Here’s what every high-converting page needs (and what to leave out) if you want more clicks to turn into customers.
Homepage Hierarchy: What Should Go Where (and Why)
What should go on your homepage, and in what order? This guide walks you through the ideal layout to help turn first-time visitors into customers with confidence.
When It’s Time to Redesign Your Website – and What Comes First
Not sure if it’s time to update your website? Here are the key signs to watch for, and what steps to take before jumping into a redesign. Strategy always comes first.
3 Ways Your Website Might Be Confusing Your Customers (Without Realizing It)
Even a great-looking website can confuse visitors if the messaging, navigation, or calls to action aren't clear. Here are 3 common mistakes, and how to fix them fast.
How Algorithms Turn Data Into Dollars
Ever wonder how an ad for the exact tool you need magically appears after a binge of DIY videos? It’s not luck. It’s data. Discover how your digital behavior powers precision advertising, and how your brand can cash in.
Before You Build… 5 Things Your Website Strategy Needs to Get Right
Before you dive into design, make sure your website strategy has these five essentials locked in. From knowing your audience to planning for long-term growth, this guide will set your site up for success.
Isabelle, Cordell and Halie Join the Team
We are excited to welcome three new marketing assistants: Isabelle Pryor, Cordell Dimick and Halie Wheeler.
Results of the AI Survey
AI at Work: Who's Using What, and Why? Our latest survey uncovers the top tools, biggest benefits, and biggest worries shaping how people use AI every day.
Blog Post Guidance
Not sure how to write a blog post that actually gets read? From structure and length to tone and visuals, this quick guide covers best practices to help your content perform better and connect with your audience.