Ever had a weird feeling, while working at your computer? That feeling makes you want to keep looking over your shoulder. You think to yourself… Am I being followed? Or is there a hidden camera somewhere in here?
While you are online, are you being followed? Let’s be honest…we all are. But that’s a great thing, if you’re an advertiser. AND here is why!
We’ve all noticed that after we look or shop for something online, we start seeing ads for it everywhere we go. That’s what Targeted Display is – one of the most basic, but most effective tactics of digital marketing.
Targeted Display is an umbrella term for multiple means of targeting that involves displaying ads to a specific audience based on their demographics, geographics, interests, behavior, and more. Unlike traditional display advertising, which might involve placing ads on websites indiscriminately, targeted display aims to reach users who are more likely to be interested in the products or services being advertised. It involves the use of data and technology to segment and target audiences. This can include tactics such as:
- Demographic targeting: Showing ads to users based on characteristics such as age, gender, income, education level, etc.
- Behavioral targeting: Targeting users based on their past online behavior, such as websites they’ve visited, content they’ve engaged with, or actions they’ve taken online.
- Interest targeting: Displaying ads to users who have shown an interest in specific topics or industries, either through their online activity or explicit preference.
- Geographic targeting: Showing ads to users in specific geographic locations, which can be as broad as countries or as narrow as zip codes.
- Contextual targeting: Displaying ads on websites or within content that is relevant to the ad’s message or the audience’s interests.
- Retargeting: This is really when you know you are being followed. Retargeting shows ads to users who have previously interacted with a website or shown interest in a product but haven’t completed a desired action, such as making a purchase. Retargeting aims to re-engage these users and encourage them to convert.
At Compass, we see Targeted Display as an efficient and effective way to share our clients. We can execute a targeted display campaign through various channels, including display ad networks, social media platforms, and programmatic advertising platforms. By targeting ads more precisely, our clients improve the effectiveness of their campaigns, increase engagement, and achieve higher return on investment!
Want to learn more? Schedule a meeting with Tim!
