Digital Advertising can be scary!
But with our help your digital advertising can be very targeted, very effective, and trackable
SOCIAL MEDIA TARGETING
Everything that is entered into Facebook for example, (birthday, marital status, pages a user likes or interacts with, etc.) is used to create a profile on an individual for targeting purposes.
Tactics for targeting customers on social media go well beyond boosting. You will get in front of far more people than a normal post to your followers.
Since the number of social media users is billions worldwide, the targeting opportunities are limitless.
With changes in algorithms in social platforms and search engines, how do you stay on top of getting your message to the right people. We can help!
AUDIENCE SEGMENTATION
Audience Segmentation is a more targeted focus that we can add to most of our digital tactics like social media. It gives us the ability to get more granular by creating a custom audience based on who you’re targeting.
It allows us to create loopholes to find and target people based on those factors and then upload into a platform like Facebook (example) for targeting more accurately without using a platforms audiences exclusively.
Additionally, it factors in data that isn’t available elsewhere, for an example for a mortgage lender it lets us target by categories such as credit scores, disposable income, age of home, homeowner vs renter, etc.
Most environments don’t have this type of information readily available for advertisers to use, audience segmentation allows for us to discover the data and integrate it into our tactics for a more targeted approach.
Making sure your digital message is getting in front of the people who matter.
You can talk to Tim anytime about how Digital Advertising can help you.
Let’s set up a Discovery meeting!
