Marketing Genius
Marketing Tips, Webinars & Podcasts from Compass in Topeka, Kansas
Practical, real-world marketing advice from the team at Compass Marketing & Advertising Partners. Browse blog articles, on-demand webinars, and episodes of the On the Map podcast for ideas on digital advertising, branding, social media, web design, and marketing strategy that help businesses grow across Kansas and beyond.
Join Tim Killing and Sean Carter for the Media Mayhem webinar and rethink how customers actually move through today’s buying journey. It’s no longer a simple funnel.
Define the impact you want to make with this strategic session led by Tara Dimick.
Learn how to reach the right customers, not everyone.
Jen Goetz and Blake Bellemore look at what’s working in digital advertising right now, from platform trends to campaign strategy.
Landing pages should do one thing, and do it well. Here’s what every high-converting page needs (and what to leave out) if you want more clicks to turn into customers.
What should go on your homepage, and in what order? This guide walks you through the ideal layout to help turn first-time visitors into customers with confidence.
Not sure if it’s time to update your website? Here are the key signs to watch for, and what steps to take before jumping into a redesign. Strategy always comes first.
Even a great-looking website can confuse visitors if the messaging, navigation, or calls to action aren't clear. Here are 3 common mistakes, and how to fix them fast.
Ever wonder how an ad for the exact tool you need magically appears after a binge of DIY videos? It’s not luck. It’s data.
Before you dive into design, make sure your website strategy has these five essentials locked in.
We are excited to welcome three new marketing assistants: Isabelle Pryor, Cordell Dimick and Halie Wheeler.
AI at Work: Who's Using What, and Why? Our latest survey uncovers the top tools, biggest benefits, and biggest worries shaping how people use AI every day.